Our story
Two worlds.
One match.
Casa Nochi is poured by an Estonian and a Peruvian in a London E16 kitchen. Coconut-apricot wax. 50+ hour burn. Two heritages, one flame.
I. The Kitchen Table
The kitchen table
Two continents, one flame.
It started the way most good things do - by accident, and over dinner. A boy from Tallinn and a girl from Lima, both a long way from home, both certain the other was cooking the wrong thing. Tallinn taught one of us how a room should smell in February: birch smoke, resin in a cold hall, hot honey, black tea gone strong. Lima taught the other how it should smell in November: wet earth after the rain, white flowers, sugar caramelising in the pan.
For a while we argued about whose memory was right. Then we stopped arguing and poured both into the same jar. The first two were Amber Nochi and Vanilla Nochi, labels pencilled by hand at the kitchen table. By March the table had outgrown the kitchen.
“We fell for each other first. The candles came after.”
Pavel + Milayde · Co-founders
II. The Rules
How we make every candle
Three rules. No exceptions.
Rule one · The wax
Coconut-apricot wax. Nothing else.
We pour a clean coconut-apricot wax blend. No paraffin, no soot, no synthetic boosters. The room reads warm, the air stays clean - even after the second or third hour. It's the only thing we are dogmatic about.
Rule two · The fragrance
Composed, not flat.
Fine fragrance oils, sometimes essential. Top, heart, base - composed like a small story. No flat “vanilla” or “rose” here.
Rule three · The pour
Hand-poured in London.
220g, 50+ hour burn. The number on the bottom of every glass is a real human's initials - usually Pavel's or Milayde's.
Aphrodite's Whisper · our first pour
III. The Two of Us
The two of us
Two people. Same kitchen.
Pavel grew up between Tallinn and London - resin in cold stairwells, hot honey in glass jars, birch smoke and black tea. Milayde grew up outside Lima - wet earth after the November rain, white flowers, sugar in the pan for picarones.
We pour every candle ourselves, in cohorts, on a 1.6m table at the back of the kitchen. The initials on the base are ours.
IV. By the Numbers
The short version
By the numbers.
10
Scents in the core range
220g
Coconut-apricot wax
50+
Hour clean burn
1
London kitchen
V. The Burn
The burn ritual
Light it twenty minutes early.
Trim the wick to 5mm. First burn - let the pool reach the glass edge, 3 to 4 hours. Snuff, never blow. After that, an hour at a time is enough. The candle remembers.